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New Enterprise-Level Blockchain Technology for Tracking Behavior Change and Measuring Social Good

New Enterprise-Level Blockchain Technology for Tracking Behavior Change and Measuring Social Good



Alex Todd | 647-402-1497




New Enterprise-Level Blockchain Technology for Tracking Behavior Change and Measuring Social Good

Toronto, February 9, 2021 – ReliablyME has launched enterprise-level blockchain technology that helps organizations nudge people and measure behavioral outcomes in a way that recognizes them for their accomplishments with a transferable character credential.

“Nearly 2B people or 36% of the world’s population lives in poverty – situational, generational, absolute (housing, food, education insecure), relative, urban and rural poverty,” said Alex Todd, founder and Chief Executive Officer of ReliablyME. “Poverty rates can decrease, and economic mobility factors can increase when public-private partnerships create, reward and incentivize behavior change among those in need. And provide them with a transferrable character credential that can be used to advance their social position.”

ReliablyME facilitates this ecosystem:

Governments or community organizations validate a ReliablyME character credential as usable for education, healthcare, employment, housing, credit and insurance.

Community services providers administer support programs and facilitate commitment setting among people being served.

People being served make commitments based upon support program requirements and receive “nudges” through SMS text messaging as reminders to take and report actions.

ReliablyME technology facilitates the commitment setting and achievement, administers character credentials, and provides data back to service organizations.

“Creating an enterprise-version of ReliablyME, on the blockchain, allows community organizations to enroll even more people in behavior modification and measurement programs,” said Todd. “It automates all nudging processes required to prompt behavior change and allows organizations to issue their own branded badges to those that they serve – all while protecting the confidentiality and integrity of sensitive information because it lives on the blockchain.”

A Reliability Journey

The enterprise release is the third version of ReliablyME. In March 2020, ReliablyME released its first version of the platform specifically for Goodwill OGL in London, Ontario to help staff develop transferrable soft skills needed for future employment and receive digital badges for communication, teamwork, leadership and confidence.

In June 2020, ReliablyME released its second version to create peer-to-peer accountability for COVID-19 safety. Participants completed an ongoing interactive question and answer regimen with reminders and recognition for taking proper action like handwashing, sanitizing and mask wearing. Participants received digital COVID-19 safety and self-care badges.

In December 2020, ReliablyME donated its platform to Regent Park’s Healing as ONE youth group, funded by the City of Toronto’s Youth-Led Community Crisis Response Fund, to commit and deliver 360 warm meals over six days to homeless people. Reliability and timeliness of preparing and delivering meals by volunteers and creators increased significantly over prior years.

Nudging and Behavior Change

“In the sciences, behavior is a standard measure for evaluating whether an intervention (like a social program) has had a positive or negative effect,” said Todd. “When measuring specific elements of behavior, you can identify areas where great progress has been made and those areas that need additional focus for improvement.”

 According to BJ Fogg of Tiny Habits Academy, “For behavior change to happen, it needs to be specific and easy to do. It happens when three elements come together at the same time: motivation, ability and nudge. When people need to do hard things, they need to be prompted or nudged when there is a wave of motivation and when program support is in place.”

A study from the University of California Los Angeles (UCLA) says, “Nudging people to commit to an appointment they themselves scheduled was more than three times as effective as assigning them an appointment” finding that “on a cost-adjusted basis, the planning nudge increased vaccinations at a rate nearly 40 percent higher than the next most effective intervention” and concluding that “nudges can be effective yet cheap, generating high impact per dollar spent”.

Reliable Data that Matters

ReliablyME produces data on a participant’s evolving areas of interest, their confidence in making commitments, and their track record of fulfilling them on time. Data is stored on an IBM Managed Blockchain network with privacy and confidentiality governed and controlled collectively by all members of the data commons via a mutually trusted “smart contract.”

Community organizations have access to the status of the commitments to help them track and improve progress, intervene as necessary, validate successes and report back to governments, investors and other funders with anonymized behavior change data indicative of program outcomes and social impact.


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About ReliablyME

ReliablyME is a transferable character credential to demonstrate authentic self and social worth, earned by people being served through programs provided by social and community organizations, governments and educational systems. Once individuals make digital commitments to themselves and service organizations, they receive nudges as reminders to act, support organizations access data and behavioral results to intervene, recognize and report success to funders.

For more information, visit To bring ReliablyME to your organization or to receive a demo, please contact


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